From Darth Vader to R2-D2, Pandora Launches Star Wars Collection
October 06, 20
(IDEX Online) - Pandora has launched a dozen specially-created Star Wars charms for its bracelets.
The Danish jeweler worked with Lucasfilm to launch a capsule collection inspired by the 1977 blockbuster and its eight prequels and sequels.
The Star Wars x Pandora collection includes Darth Vader, R2-D2, Chewbacca, C-3PO and Princess Leia charms, priced at $45 to $90 each.
"We worked hard to transform the pieces of Star Wars into jewelry using intricate design detailing and expert craftsmanship techniques," said Pandora.
Star Wars spawned the most successful ever movie merchandising franchise, grossing an estimated $70bn.
Pandora reported a first-quarter 2020 loss of $3.49m, as sales fell 13 per cent, but said it was confident in the underlying brand momentum.