North America's Top 10 Jewelry Supersellers: Half of them aren't Jewelers
November 17, 20
(IDEX Online) - Walmart, Costco, Amazon, Macy's and JC Penney account for almost half the fine jewelry and watch sales made by north America's 10 biggest supersellers.
The combined sales totals from membership-only warehouse clubs, hypermarkets, department stores and general e-commerce were 8.1bn in 2019, according to the newly-published State of the Majors report by National Jeweler magazine.
By comparison, market leader Signet and four other majors with jewelry as their sole or primary business sold a combined total of $9.9bn.
Signet - whose empire includes Kay Jewelers, Zales and Jared - remains by far the dominant jeweler with its $5.56bn sales more than doubles those of second-placed Walmart.
It also has vastly more outlets than any other chain - 2,757 compared with second-placed Swarovski (325) and The Kroger Co (242).
National Jeweler compiled data on all 38 fine watch and jewelry retailers with sales over $100m.
Signet's sales were down marginally on 2018 - $5.56bn compared with $5.64bn. Third-placed Tiffany saw a small increase in sales but the biggest rise of all among the top 10 was Amazon, up 17 per cent from $1.34bn to $1.622bn.
Top 10 sales of fine jewelry and watches in North America 2019 (with 2018 figures)
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Figures compiled by National Jeweler for sales in USA, Canada, Mexico and Caribbean are based on the company's most recently completed fiscal year