US Consumers say Cremation Diamonds are "Gross and Weird"
March 27, 22
(IDEX Online) - A third of US jewelry buyers say cremation diamonds are "gross and weird".
But just over a fifth (22 per cent) said they'd consider buying one, according to research for Heart In Diamond.
The UK-based company produces lab grown diamonds from the hair or cremated remains of people and pets.
"Turning diamonds into ashes is something of a taboo subject and because of this, few people even know it's possible," said the company in a press release.
"The results from our survey proved this, with just 23 per cent of people being aware of the existence of cremation diamonds."
Pic courtesy Heart In Diamond.