Beyonce Stars in New Tiffany Campaign
September 14, 22
(IDEX Online) - Beyonce is starring in Tiffany & Co's latest campaign, Lose Yourself in Love, which the jeweler describes as an exploration of "fearless creativity."
The American singer, songwriter, producer, and actress has been promoting the brand, together with husband Jay-Z, since April 2021.
In the new campaign she models Tiffany Lock - the new, gender-neutral diamond bracelet - together with items from the Tiffany T collection, the HardWear collection and a platinum necklace with diamonds totaling over 48 carats.
It follows the launch of Beyonce's seventh studio album Renaissance at the end of July. A film based on Summer Renaissance, a track from the album, will be released next month.
"I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals," said Beyonce, 41.
Alexandre Arnault, Tiffany & Co's vice president of product and communications, said the campaign was an exploration of "fearless creativity."
Pic courtesy Tiffany & Co.