Pandora Moves HQ from Baltimore to Big Apple
December 20, 22
(IDEX Online) - Pandora is moving its North American headquarters from Baltimore to New York City, as it aims to "double revenue in the market".
The world's largest jewelry brand sold over $1bn in the US last year and believes its new home, on the 35th floor of the 1540 Broadway skyscraper in Times Square, will help it recruit world-class talent.
"The location increases global talent attraction and supports Pandora's long-term growth ambition to increase market share and double revenue in the U.S. compared to 2019," the company said in a statement.
Pandora, based in Denmark, says the move will create 133 new jobs. It currently has 26 owned and operated stores in in New York State, six franchised stores, and almost 500 retail workers.
Pic shows Pandora's Baltimore HQ.