Jeweler's Treasure Hunt for 1.5-ct Diamond
February 11, 25
(IDEX Online) - A family-owned jewelry store is giving away a 1.5 carat diamond to the winner of its week-long treasure hunt.
Executive Diamonds is hiding Polaroid picture of the diamond and 14 other gems inside participating businesses in and around the city of Calgary, in Alberta, Canada, where it's based.
It's posting clues and updates on its Instagram account for players to follow. They locate the Polaroid and take it the jeweler to claim their prize.
The promotion runs from 7 February for a week, or until the diamond is located, whichever is sooner.
"Get ready to search, strategize, and uncover hidden gems during the YYC Diamond Hunt, hosted by Executive Diamonds," it says in a social media post.
"From Feb. 7-14, participating local businesses and influencers will be hiding exclusive Polaroids of a Gem—find one and bring it to Executive Diamonds to exchange it for a real gemstone… and it just might be a DIAMOND!"