Jewelers for Children Launches Trinity of Purpose under its Rings of Strength Program Powered by Shivam Jewels

PRESS RELEASE     New York, NY — Jewelers for Children (JFC) has launched a new element to the popular Rings of Strength 5k Run/Walk Series, now powered by Shivam Jewels. With the help of Shivam Jewels and their team JFC is improving Rings of Strength by creating the Trinity of Purpose series, a program that encourages participants to join at least three Rings of Strength events annually, and adding in a versatile virtual option. The next in person version of Rings of Strength will take place September 8th in Carlsbad at AGS and GIA's Converge.

Rings of Strength is named in honor of the bond between Maggie and Odie who met in 2003 while battling cancer, forming a bond that would last a lifetime. Before he passed, Odie told Maggie that having cancer was worth it because he got to meet her. One day, Maggie gave Odie a ring. It was a "Ring of Strength"—a symbol of being stronger together. Those rings became more than just a childhood promise. They became a message. Now, Maggie is a doctor, helping others just as Odie helped her.

Today, Rings of Strength is more than a name. It's a movement powered by stories like Maggie and Odie's—of resilience, community, and hope. By joining JFC in three races participants can show their commitment to the cause with a Trinity of Purpose metal and e-badge. "Charity runs are a perfect space where individuals come together with deeper meaning and purpose especially when aligned with major industry events. These gatherings become more than runs; they become symbols of solidarity and support for shaping a better future for children. Coming from the world of crafting natural diamonds where brilliance is harnessed from rough, initiatives with children feel very personal. That's when I reached out to Sara, and Trinity of Purpose was born. I'm proud to see it launch at Converge, a mega industry event, amplifying JFC's mission with a movement that's built to last." Says Priyal Shankar of Shivam Jewels.

It is easy to join Trinity of Purpose, by registering for any three JFC Rings of Strength events in a 12 month period, any of which can be online or virtual. To register for the virtual and Carlsbad editions of the 5k and create an easy peer-to-peer fundraising site, go to jewelersforchildren.org. Registration for Las Vegas will open in January.

"Rings of Strength has a long history of contributing positively to both JFC's fundraising and the jewelry community. We hope that folks that can't make it to Carlsbad will register for the virtual run and join us for as many events as they can. " notes Sara Murphy, Executive Director of JFC. 

For more information about JFC's Round-Up Program, please contact Sara at 917-855-8455 or Sara@jewelersforchildren.org.  

Jewelers for Children  (JFC) was founded in 1999 by leaders in the U.S. jewelry industry, united by a commitment to improve the lives of children who need it the most. Over the past two decades, JFC has raised more than $65 million, directly supporting children who have faced significant challenges, from critical illnesses to adversity in various forms. Through collaborations with esteemed charities like Make-A-Wish®, St. Jude Children's Research Hospital, and others, JFC turns moments of generosity into transformative change -  granting wishes, funding critical research, and advocating for the well-being of children across the globe.

JFC's story is one of hope, resilience, and the power of a community committed to giving back. We are inspired by the countless stories of children and families whose lives have been touched by the generosity of the jewelry industry and its supporters.