Breitling Becomes Timepiece Partner of NFL
September 03, 25
(IDEX Online) - Swiss watchmaker Breitling is to become the first official timepiece partner of the NFL (the US National Football League), opening up a raft of new watchmaking and promotional opportunities.
Breitling, owned by Partners Group, a Swiss private equity firm, has signed a new multi-year accord with the world's richest professional sports league - which boasted a total revenue of $23bn last year.
Financial details of the Breitling/NFL deal were not disclosed.
As part of the agreement Breitling will launch specially designed versions of its Chronomat Automatic GMT 40 and Endurance Pro watches for each of the league's 32 teams, with their official colors and logos, priced at $6,600 and $4,400 respectively.
"With the NFL team-edition collections, Breitling continues to offer fans something they've never had before from a luxury watchmaker—timepieces that reflect their team loyalty while delivering the design, durability and performance Breitling stands for," said Thierry Prissert, president of Breitling US.
Renie Anderson, executive vice president and chief revenue officer at the NFL, said: "This partnership unlocks new possibilities and value for the NFL, allowing us to set a new standard for our brand."