New Consumer Search Engine for Jewelry Addresses "Google Logjam"
January 12, 12"Based on our research, there is almost a marketing crisis occurring at this level," said Verichannel CEO Jacques Voorhees on the reasons they launched Gemfling. The company calls this "Google log-jam."
"You don't go to Google to buy an airline ticket, you go to Expedia," Voorhees continued. "Why? Because it is a specialized search engine that focuses on the unique characteristics of the travel industry, hence delivering a more efficient shopping experience for the consumer.
Gemfling's functionality is divided into three components: a keyword search based on Google, but restricted to jewelry industry websites; a division into specific channels such as local stores, e-tailers, brands, and multi-vendor platforms like eBay, and a store-locator tied into Google Maps.
The search results appear side-by-side and consumers can limit the results by jewelry-specific filters, such as American Gem Society membership.
Currently in Beta, the site launched January 11, placement within Gemfling for retail stores and brands is being offered on a first come, first serve basis, the company said.