Samuels Jewelers Holiday Season Sales +8.4%

(IDEX Online News) – Samuels Jewelers, the U.S. jewelry retail chain owned by the Gitanjali Group, reported sales of $37.4 million over November and December 2012. Overall sales for the nine-week holiday season increased 8.4 percent year-over-year.

The season began strongly with a record-breaking Black Friday according to Gitanjali. The season also ended strongly, with December sales showing an 11.2 percent increase over December 2011. Sales during the period increased 18 percent over the past two years.

The company did not report dollar figures for the 2010 and 2011 holiday season.

“Customers seeking added value were enchanted by the fresh bouquet of Italian brands like Giantti and Porrati which were introduced in the chain," said Gitanjali Chairman Mehul Choksi.

"The new 97-facet Brilliant Fire diamond also found popularity with customers.”

He went on to say, “With the U.S. market showing signs of stabilizing, we are confident of this trend continuing through the upcoming Valentine season.”