JTV to Air Jewelry Designer Reality Show

(IDEX Online News) – Jewelry Television (JTV) is to air “JTV Rock Star Designer,” a jewelry design reality show. The winner of the show will take home a $5,000 cash prize and the opportunity to design and sell a jewelry collection on the national shopping network.

The series, which will debut on August 7, features five aspiring designers taking part in a series of challenges devised to test creativity, jewelry and gemstone knowledge, design skills, business acumen and ability to work under pressure.

One contestant will be eliminated after each challenge until a winner is announced on September 25.

‘We are dipping our toe into the branded-entertainment arena to entertain our current viewers as well as attract new audiences,” said Jill Johnson, vice president of marketing at JTV. “This is a full-scale television production with original sets, wardrobe, crew and nationally recognized celebrity judges. We hope to make this an annual competition.”

Johnson said that with the surging popularity in crowd-sourced design, JTV is getting a first-hand look at what emerging jewelry designers are creating and how that merchandise may drive trends and consumer purchasing decisions.

“As one of the country’s largest retailers of fine jewelry and gemstones, this is a new way for us to be at the forefront of identifying refreshing new design talent and jewelry trends,” she said.