Zalemark to Produce New M&M'S Brand Jewelry Collection

(IDEX Online News) – Zalemark is to design, market and distribute a new line of M&M'S brand fashion jewelry. Under the terms of the agreement between Mars Retail Group and Zalemark Holding Inc, Zalemark will produce a line including earrings, bracelets, necklaces and rings.

The collection will be available for retailers to preview in late 2015, with distribution in first quarter 2016 and will feature price points from $49 to $129.

This is not the M&M’s first foray into the jewelry industry. In 2010, a branded jewelry collection sold in major department stores, a national grocery retailer, independent retailers and online.

“M&M'S Brand parallels well with our other global brand, Crayola,” said Steven Zale, CEO of Zalemark. "With the historical testing of this product line, we predict it will move into the market place swiftly.”