Holiday Season the “Best Ever” for Amazon, Silver Jewelry Most Popular

The holiday was hot for online retail giant Amazon.com. The company reported that the 2007 holiday selling season was its best ever, with the busiest day being December 10. On that day, shoppers ordered more than 5.4 million items.

Amazon.com’s jewelry top sellers were all low-cost fashion items. They included sterling silver open double flower pendants that retail for less then $30, sterling silver filigree circle pendants that sell for $49 or less and 14 karat yellow gold four-prong oval peridot stud earrings, which are offered for $29.99.

Top selling watches were the Timex heart rate monitor watch, the Lego Kids’ Star Wars Darth Vader watch and Skagen women’s Silver Dial mesh bracelet watch.

The company did not release sales figures.