Keeping It Real and Choosing Authenticity
June 02, 16 by David BrummerWe hear a lot these days about “authenticity,” how companies and brands should be true to their principles (of course they still exist….the principles, I mean). Read More...
Perhaps a Tagline Is Not Forever
May 26, 16 by David BrummerA report surfaced in Reuters this week that the DPA, set up last year to help spur diamond demand, has decided to launch a new slogan in June to replace “A Diamond is Forever.” Read More...
Swarovski Joins the Man-Made Diamond Market
May 19, 16 by Chaim Even-ZoharThe secretive Swarovski crystal empire's entry into the lab-grown gem-quality diamond business was planned and executed in utmost secrecy. Read More...
World Diamond Congress – The Industry’s League of Nations?
May 12, 16 by David BrummerNext week, Dubai will hold the 37th World Diamond Congress, where the three main themes are transparency, responsibility and sustainability. Read More...
Mother’s Day Marketing
May 05, 16 by David BrummerThere is still time to write about this…just. Mother’s Day is fast-approaching, but a last minute push to try and get customers through the door and purchasing diamonds and/or jewelry may well pay dividends. Read More...
Feeling ‘Blue’ About Colored Diamond Auctions
April 28, 16 by David BrummerThe recent Sotheby’s magnificent jewels auction in New York made headlines, but unusually because of what did not sell rather than what did – namely, a 9.54-carat blue diamond ring once belonging to child star, Shirley Temple. Read More...
Betrayal of Trust: Uncovering Police Corruption in the Belgium Diamond Sector
April 21, 16 by Chaim Even-ZoharIn every society there are some who commit crimes. An investigative free press will not hesitate to expose those individuals and companies. Read More...
Diamond Pipeline 2015: Producers Lost Leverage over Clients Forever
April 14, 16 by Chaim Even-ZoharThe midstream sector of the diamond value chain those who convert rough into polished "rebelled" in 2015. They did so after suffering protracted multi-year profitability erosion. Read More...
Calling Time on Luxury?
April 07, 16 by David BrummerSeveral articles have recently appeared on the subject of luxury, what it means, where it’s going and what it might look like in another decade (I guess that’s what you get from reading LuxuryDaily). Read More...
Ecology vs. Economics
March 31, 16 by David BrummerIt is always a good thing when one is really forced to think; and a decision or to be more exact, a dilemma, facing the Indian government has given me cause to do just that. Read More...
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