A New Jewel In Monte Carlo

Famous for their outstanding diamonds, once again, the Steinmetz Diamond Group, in association with the DTC, is to unveil a breathtaking diamond collection.

Against the glamorous back drop of Monte Carlo's Formula 1, the DTC Sightholder is to launch a spectacular new collection of diamonds, with the highlight of the collection, "The Jewel in the Crown".

The link with the famed Grand Prix motor race was chosen after the diamond company entered into a deal with Jaguar Racing and the Formula 1 Magazine. Steinmetz's new marketing slogan is "flawless engineering", a phrase connecting the exacting demands of the company's diamond manufacturing requirements, with the high technology world of Grand Prix racing.

In 1999, the Steinmetz group was responsible for the cutting of the magnificent De Beers Millennium Star, a D-color, internally and externally flawless pear-shaped 203.04 carater.