Rapper P. Diddy Sports Diamond iPod

Proving the rising prominence of the iPod as an icon of musical culture, rapper, musical fashion setter and multi-branded music personality P. Diddy (AKA Puff Daddy, Puffy, Sean "Puffy" Combs) arrived at a highly publicized party with an iPod set with 120 diamonds.

 

Hosting a post MTV Video Music Awards party celebrating the 10th anniversary of his Bad Boy Entertainment Company, the rapper sported the customized music player as part of a marketing tie in with computer and electronics giant Hewlett Packard (HP), which sponsored the awards ceremony.

Celebrity guests received a new HP iPod as part of the promotion, albeit, without the diamonds.