WGC in New Bid to Promote Gold Jewelry
January 17, 05
The World Gold Council (WGC) in partnership with Vicenza Fair today launched Gold Expressions 2005, a collection of 430 gold jewelry pieces designed and produced by 69 Italian goldsmiths.
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‘Gold Expressions - The Language of Italian Designs’, hopes to answer consumer demand with a collection of products that not only express emotion through their design but also appeal to a wide market range with price points ranging from double digits into the thousand dollar mark.
"As in 2004, we expect these highly innovative and relevant collections to determine what will be in vogue in gold jewelry in the coming year. Many new chains, which have strong sales potential, are featured in this year's collection. We are confident that the designs promoted in the 2005 collection will help fuel consumer demand within the global gold jewelry industry, as well as help to boost Italian exports of gold jewelry," announced James Burton, CEO for WGC at a press conference during the VicenzaOro Fair on Monday.
This year, the WGC plans to spend some $5 million on advertising, aiming to convince consumers worldwide that gold jewelry is the ultimate way to express love, friendship and, they note, 'the eternal connection between generations'.