DTC Launches Forevermark in India

The Diamond Trading Company (DTC) launched their Forevermark project in India this month. Forevermark diamonds are available at stores in some of India’s major metro areas including Mumbai, New Delhi, Kolkatta, Banglore, Hyderabad, Ahmedabad, Chennai, and Ludhiana.

Every DTC Forevermark diamond is inscribed on the table with the Forevermark icon (see image) and an individual serial number. This reinforces the uniqueness of each stone and guarantees that the diamond has been watched over by the world’s largest diamond company.

Invisible to the naked eye and confirmed by the world’s leading gemological laboratories as not affecting the grade of the diamond, the actual size of the Forevermark inscription is only 1/20th of a micron deep (1/500th of the thickness of a human hair) and can be seen using a proprietary Forevermark viewer.

Each diamond inscribed with the Forevermark is accompanied by a certificate of authenticity, representing the DTC’s commitment that the diamond has been sourced and crafted in an ethically, socially, and environmentally responsible way.

The Hong Kong pilot was launched in September 2004 when nine DTC Sightholders, together with their chosen retail partners, were authorized to use the Forevermark on the basis that they satisfied certain core, objective participation criteria.

Last September the DTC announced plans to launch the project in four key diamond jewelry markets: China, Japan, the Gulf, and India.

The Forevermark was launched in China in December and is available in Beijing and Shanghai. The DTC is planning to launch the Forevermark in Italy and the Gulf later this year.