Jewelry Information Center Launches Vlogs
June 25, 07
The Jewelry Information Center (JIC), a nonprofit trade association that provides information to consumers about fine jewelry and watches, has launched a series of video blogs (vlogs) on its website.
The vlogs, available at www.jic.org, will be regularly updated throughout the year and will feature JIC staff members as they explore trends, set up for consumer TV segments and chat about industry topics or projects in the works.
According to a press release, the JIC decided to use the video blog “as a new means to reach out to manufacturing and retail members, while educating consumers in a straightforward, uncomplicated format.”
The vlogs discussing the latest trends can be downloaded as short videos by retailers to show in stores. The JIC hope that the reports will help retailers link the products they sell in their jewelry cases to the trends identified by JIC’s expert forecasters.