Jewelry.Com Launches Annual Diamond Promotion
September 20, 07
For the third year running, Jewelry.com is celebrating October Is Right Hand Ring Month.
In October 2006, comparable store sales of diamond right hand rings increased by up to 105 percent compared to preceding months as of result of the campaign, the site said.
Suggested retail price for the collection ranges from $349 to $1,599. Last year, the campaign attracted more than 6.2 million people to Jewelry.com.
The program is supported by print ads, retail promotions and two online sweepstakes. Print promotions include a four-page advertorial in Glamour magazine.