Hearts on Fire will close underperforming accounts in more than 120 retail stores, the diamond company announced Tuesday. The company is closing the accounts in an attempt "to consolidate and strengthen its family of independent retail jewelers."

The company will focus on finding retailers who can best represent the brand in terms of product offering and presentation. As such, Hearts on Fire is viewing 2010 as the “perfect” year to find retail partners that will complement the existing 650 locations it already has around the world.

"We expect tremendous growth over the next 24 months and will rely on all of our retail partners to meet the increased expectation of today's consumer," said Hearts on Fire CEO Glenn Rothman.