Verichannel's Inventory Now Available in Chinese

(IDEX Online News) – Verichannel officially launched a strategic alliance with Worldmart*E to provide global diamond suppliers with an online gateway to the China market, the company said Thursday.

Worldmart*E is the online extension of the Worldmart organization set up to serve gem and jewelry traders, manufacturers and retailers throughout China and overseas.

Under the joint venture, diamond inventory listed on Verichannel automatically appears in the China market, in Chinese.

"We found that developing a China connection was of paramount concern to the diamond suppliers listing inventory on Verichannel," said Jacques Voorhees, Verichannel CEO. "The Chinese-language Worldmart*E fulfills that need."