Keynote Speech to Focus on 'Marketing Luxury to Millennials'

(IDEX Online News) – Pam Danziger, president of Unity Marketing, will deliver a keynote address at the fourth annual Gold Conference in New York on April 11 entitled 'Marketing Luxury to Millennials'.

Danziger said she would be sharing the most recent findings "about the millennial generation consumers on the road to affluence and where luxury in general, and gold jewelry in particular, fits into their lifestyle.

"The presentation will include the demographics of the millennial generation as they mature into affluence and wealth and their attitudes toward luxury purchases.

"While marketers often talk about these young consumers as 'aspirational,' the challenge for luxury brands is to become 'inspirational' to the next generation who bring a unique functional and practical approach to their shopping behavior. In my talk I will profile a number of important brands that are successfully connecting with the next generation of luxury consumers in order to inspire the audience in their own marketing and branding efforts."