NCDIA Launching Colored Diamond Campaign for Oscars

Following the success of its champagne diamond dresses at last year's Academy Awards, the Natural Color Diamond Association (NCDIA) is launching a campaign for this year's Oscars to focus attention once more on colored diamonds.

The Wrap Me in Diamonds promotion sees the NCDIA teaming up with top fashion designers who will create a one-of-a-kind diamond item that will be offered for loan for the red carpet, as well as being showcased in the Oscar Suite.

Designers Alice Roi, Nicole Miller, Jeffrey Chow and Pamela Dennis are taking part in the project.

This year's creations will include natural color diamonds on a "wrap" as a border trim, in a fastener, on a clasp, as a sewn-in brooch, or will appear in a patterned design. Each designer will work with a member of the NCDIA, who will provide the diamonds and appropriate settings that are needed for the design.

Members of the NCDIA, which promotes natural diamonds and natural color diamonds, include major rough diamond producers, diamond and jewelry manufacturers and retailers. These include Michael Werdiger, Rosy Blue, Rio Tinto, Kashikey, Alan Friedman, Uchihara Group, Hans Krieger, Dalumi and Diatraco.

Last year, the stunning $2.5 million dress worn on the red carpet at the Oscar ceremony by Entertainment Tonight presenter Maria Menounos received widespread media coverage and attention to colored diamonds.