Dalumi Launches New Tattoo your Diamond Collection

The project has been acknowledged by DTC and has been granted an approved BI (Business Initiative) status. It is one of only a few approved BI in the Italian market.

The collection was presented in early January 2007 to a group of 200 stores throughout Italy. An advertising campaign promoting the line will run shortly in Italy before launching in the rest of Europe and the United States, markets that Dalumi wants to introduce the Tattoo jewelry line.

Consumers interested in the line and the personalized diamond must purchase a ring from Dalumi and think of the perfect dedication. Within a few days, the consumer will receive the ‘tattooed’ diamond ring along with a special lens to read the inscription. The client will also receive the gem's certificates.