Dalumi and Gianfranco Ferre Team on the Milan Runway
February 27, 07
The top is covered by more than 900 diamonds mounted in white gold, with a total weight exceeding 300 carats and a retail price tag of €1 million ($1.317 million). The Gianfranco Ferre creative direction entrusted the item's creation to a small team that concentrated exclusively on the diamond item with a single embroiderer responsible for hand sewing the diamonds onto the fabric. “We are particularly proud of this project with Gianfranco Ferre,” said Yuval Kemp, Dalumi marketing & business development director. “We’ve produced something really unique and amazing, definitely able to make a lasting, irresistible, even inspirational impression.” Ferre said he was seeking equilibrium between the wealth of the diamonds and the sensation of lightness he wanted for the top. “I had the preciousness of the gems define the creation’s very soul, the essence of its identity.” In a more down-to-earth comment, Ferre’s CEO Massimo Macchi said the project was a, “co-branding operation carried out at the highest level.” He said, “While we surely embarked on this adventure primarily for communication and promotional purposes, without a doubt the project’s distinctiveness and appeal form the ideal conditions for hypothesizing other similar efforts.”
