Backes & Strauss’ Launches New Luxury Diamond Watches in Mid East
March 14, 07 by IDEX Online Staff Reporter
The Middle East is the latest market for Backes & Strauss’ new line of luxury diamond watches. The oldest diamond company in the world joined forces in December with the Franck Muller Group to launch the collection which made its Mid-east debut at the Doha Jewellery and Watches Exhibition earlier this month in Qatar.
Diamond pieces in the collection retail from £25,000 ($48,000) and above.
Next stop on the line’s roll-out is Geneva’s 10th World Presentation of Haute Horlogerie (WPHH) April 16-22.
