AGS Laboratories Produces Consumer Guide to Diamond Buying

The American Gem Society Laboratories has launched the company’s consumer guide to diamond purchasing – a 12 minute DVD entitled “Diamond Buying 101.”

The DVD, which is free for AGS retailers for in-store use, includes a comprehensive overview, including specific examples and demonstrations, of the 4Cs; industry terms such as brilliance, fire, and scintillation; questions to ask the retail jeweler; benefits of shopping with an American Gem Society jeweler; and a summary of the American Gem Society Laboratories, its capabilities, and grading reports.

The DVD features the commentary of Frank Dallahan, president and CEO of the American Gem Society Laboratories; Peter Yantzer, executive director of the American Gem Society Laboratories; and Ruth Batson, executive director and CEO of the American Gem Society; as well as interviews with would-be diamond buyers.

To view “Diamond Buying 101”, visit agslab.com. The film is also available on YouTube.