Venus Jewel Signs Up to IDEX Online Trading Platform

Geneva, Switzerland – September 16, 2008. IDEX Online SA, a leading provider of trading services and content for the diamond industry, on Tuesday welcomed India-based manufacturer Venus Jewel to their online diamond trading platform.

The IDEX Online trading platform hosts the world's largest online diamond inventory, valued at more than $3 billion with more than 3,000 buyer requests at any given time.

The addition of Venus Jewel as a member means that buyers can now search through an additional 5,000 fully certified diamonds. All of Venus Jewel's diamonds are graded in house according to the company's strict grading policy. 

To ensure that customers can accurately see the results from Venus Jewel's proprietary grading system (VGS), IDEX Online has added Venus Jewel's grading results into the search results.

In addition, the Venus grading report (VGR) has been implemented in the IDEX Online inventory and is now being presented online as part of the search results for any Venus-listed diamonds.

"By adding their stock to the IDEX Online inventory, Venus Jewel are bringing their goods to a wider, global audience,” says Abraham Stern, CEO of IDEX Online SA. "The adaptation of the IDEX Online inventory system to fit in with the Venus grading system is another example of how IDEX Online cooperates with like-minded industry stakeholders that are committed to continuingly introduce innovative value-added services for the benefit of all our trade members"

Anil Shah, partner of Venus Jewel said, “Our detailed Venus Grading System (VGS) provides to customers the much required transparency and confidence in buying high value solitaires. Coupled with IDEX Online's extensive global presence and widespread customer base, we believe this combination is positively poised to offer prospective buyers based diversely in small and big strategic locations across the globe, an extremely fast, highly efficient and completely reliable mode of conducting business."

About IDEX Online SA

IDEX Online SA (www.idexonline.com) is a leading provider of trading services and content for the diamond industry. Along with the world's largest online diamond inventory, IDEX Online SA includes objective wholesale pricing information, market trends, and up-to-date industry news and analysis. Founded in 2000 by experienced industry professionals, IDEX Online SA maintains offices in all major diamond centers worldwide, ensuring a secure, unbiased and user-friendly environment to meet the needs of thousands of traders anytime, anywhere.

About Venus Jewel

Founded in 1969, Venus Jewel is a Surat-based manufacturer and export house. The company manufactures a range of diamond shapes 0.50 points to 5 carats and above, D to K colors and IF to I3 purities. In 1996, following extensive research, Venus Jewel developed and introduced a proprietary grading system - Venus Grading System (VGS) based on standardization in grading and rational price structure and today offers its own in-house grading reports.