Rosy Blue Joins IDEX Online SA Guaranteed Diamond Transactions™ Service
October 06, 08 by IDEX Online SA
Geneva, Switzerland – October 6, 2008 – IDEX Online SA, a leading provider of trading services and content for the diamond industry, today announced that DTC Sightholder and one of the largest manufacturers, Rosy Blue Group, will now participate in its Guaranteed Diamond Transactions™, which was launched at JCK Las Vegas 2008.
Guaranteed Diamond Transactions™ is a fully automated online trading service for loose certified polished diamonds that guarantees the availability of diamonds to buyers and immediate cash payment to sellers. Featuring a low, fixed transaction fee of $25, Guaranteed Diamond Transactions™ provides an immediate, cost-effective trading environment.
"The addition of a major diamond trader of Rosy Blue's caliber is a big boost to Guaranteed Diamond Transactions™," said Abraham Stern, CEO of IDEX Online SA. "By uploading more than 7,000 diamonds to our extensive inventory, Rosy Blue has underscored the importance of this service within the diamond industry."
Polished diamond buyers can now search, select, bid and buy thousands of Rosy Blue diamonds via IDEX Online. By paying only a nominal fixed fee for the service, buyers can have the diamonds delivered directly to their doorstep. Rosy Blue's diamonds join the huge selection of goods available on IDEX Online SA, the only industry site to offer a Guaranteed Diamond Transactions™ service.
“This platform will enable us to display our inventory, attract and transact with a customer base which would otherwise have been difficult for us to service with the current infrastructure” said Russell Mehta, COO of Rosy Blue India.
IDEX Online SA (www.idexonline.com) is a leading provider of trading services and content for the diamond industry. Anchored by the world's largest online diamond inventory, valued at over $3 billion with more than 3,000 buyer requests at a given time, IDEX Online SA includes objective wholesale pricing information, market trends, and up-to-date industry news and analysis. Founded in 2000 by experienced industry professionals, IDEX Online SA maintains offices in all major diamond centers worldwide, ensuring a secure, unbiased and user-friendly environment to meet the needs of thousands of traders anytime, anywhere.
Rosy Blue (www.rosyblue.com), a DTC Sightholder and client of both Rio Tinto and BHP Billiton, is a leading global diamond company. Established in 1960, Rosy Blue is located in 15 countries and employs more than 10,000 employees. The company's global activities include rough diamond polishing, jewelry manufacturing and polished diamond distribution as well as providing strategic alliances for its branding partners.
