JVC Releases Gold and Silver Jewelry Guide

The Jewelers Vigilance Committee (JVC) has released a new publication, “The Essential Guide to the U.S. Trade in Gold and Silver Jewelry.” The guide was developed to provide a clear explanation of the legal standards governing the manufacture, sale and advertising of gold and silver industry products as well as to help the trade provide clear, accurate information to consumers.

Contents of the guide include JVC’s interpretation of the following governing standards: The National Gold and Silver Stamping Act, The Federal Trade Commission Guides for Jewelry, Precious Metal and Pewter and Voluntary Product Standard (VPS) PS 68-76. It also covers information that jewelry manufacturers must be familiar with to ensure legal compliance.

Cecilia L. Gardner, JVC’s president, CEO and general counsel said, “Manufacturers that produce jewelry products using new technologies and the retailers that sell them, must mark, label and present the products according to the laws that govern our industry. JVC developed “The Essential Guide to the U.S. Trade in Gold and Silver Jewelry” in response to the many questions we receive from jewelers on how to mark and market these new combinations of precious metals. Jewelry companies that refer to JVC’s new publication for guidance can help to ensure legal compliance and bolster consumer confidence."