India Launch of De Beers Forevermark on January 21

(IDEX Online News) - De Beers is set to launch Forevermark in India on Friday, January 21 at a special event in the southern Indian city of Bangalore. Stephen Lussier, the brand’s CEO, will perform the honors.

The Forevermark diamond brand will initially be available from leading jewelers in the six metropolitan cities of Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad.

De Beers launched the brand in Hong Kong, mainland China and Japan in 2010 and according to a De Beers release, as of October last year, retail sales stood at over $200 million.

The brand is already available at more than 300 doors in these markets, a 25 percent increase from the beginning of 2010. Expansion in China has been rapid and five new cities have already been added this year, with more to follow, the release adds.