De Beers Diamond Jewellers Opens in Tianjin, China

(IDEX Online News) – De Beers Diamond Jewellers yesterday (Monday) announced the opening of its latest store in the Friendship Mall in Tianjin, China. This is the company’s second China store and follows the opening of its boutique in Beijing in May.

The opening of the 75 square meter store was hosted by François Delage, CEO of De Beers Diamond Jewellers, Andrew Coxon, president of De Beers Institute of Diamonds and actress Karen Mok.

“We are delighted to open our first store in Tianjin following the successful opening in Beijing in May. We are now able to fully share our exceptional passion and expertise in diamond selection, craftsmanship and design to one of the largest and most discerning markets in the world,” said Delage.

De Beers Diamond Jewellers was established in 2001 as an independently managed and operated joint between LVMH Moët Hennessy Louis Vuitton and De Beers SA.

The company has stores throughout the world including Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, Old Bond Street in London, The Landmark in Hong Kong, Shin Kong Place in Beijing and Ginza in Tokyo.