Forevermark Announces South Africa Roll-Out Plans

Actress "K.B." Wearing a 35 Carat, Fancy Yellow, Marquise-Cut Forevermark Diamond

After launching with Jewel Africa at the end of 2011, jewelers Ntinger and Shemer, Peter Gilder and Lorraine Efune now offer jewelry featuring Forevermark diamonds in both Johannesburg and Cape Town.

To mark the ongoing expansion of the brand in South Africa, Forevermak unveiled a 35 carat, fancy yellow, marquise-cut diamond, crafted by Forevermark Diamantaire Steinmetz Diamonds.

The diamond was worn by South African actress Keabetswe Motsilanyane – “K.B.” – at an event hosted by Forevermark CEO Stephen Lussier.

“Today, I am delighted to add to the history of the De Beers Group in South Africa. One hundred and twenty years of diamond expertise within the De Beers Group has been channeled into Forevermark, a diamond brand that provides consumers with an unbreakable promise and thanks to this promise, diamonds that they can be proud to give and wear forever.” said Lussier.

“We are proud to be in partnership with the De Beers group of companies to bring Forevermark diamonds to South Africa as part of the brand’s global expansion,” said Tim Watson, CEO of Caratco, parent company of Jewel Africa.

“We are continuing the roll-out in this market to select retailers who have a reputation for diamond expertise and passion which can match the high standards demanded by Forevermark.”