Helzberg Interested in Bridal Crowd
January 16, 13
(IDEX Online News) – Helzberg Diamonds has become the exclusive American jewelry retail partner for David’s Bridal, the nation’s leading bridal and special occasion retailer.
The new partnership will generate additional channels of consumer communication for both organizations. Marketing efforts underway include Helzberg Diamonds’ product features at David's Bridal website, in-store signage, catalog and email marketing.
“Through this new partnership, we will be reaching a huge audience of brides and offering them our unmatched expertise in wedding bands, wedding jewelry and bridal party gifts,” said Beryl Raff, chairman and CEO of Helzberg Diamonds.
“Further, research shows bridesmaids are likely to become brides themselves within two years of a friend’s wedding, so this affiliation gives us the opportunity to build relationships with women who are approaching this exciting life stage.”