Forevermark Important For De Beers' Long-Term Success
February 06, 13
The Forevermark brand is a strategic priority for the De Beers group’s long-term success according to CEO Philippe Mellier. “We are committed for the long term and will invest to make it the leading diamond brand on a global basis,” he said.
Philippe Mellier At The New York City Event
Mellier stated this at an event for Forevermark diamantaires, manufacturers and retailers in New York City.
According to De Beers, Forevermark has shown significant growth since its launch in the United States in Fall 2011.
To date, there are more than 250 authorized Forevermark retailers in North America.
The company says that with the unveiling of the Center of My Universe campaign this holiday season, visibility for the brand. It said that in the month following the debut of the national commercial and cinema campaign, web traffic to the brand’s website increased 1,500 percent.
Forevermark CEO Stephen Lussier noted, “The fourth quarter Center of My Universe campaign proves that not only is Forevermark a powerful idea of the U.S. market, but that we can drive consumers to our Forevermark partners.”
Observing that as Forevermark was an exclusive brand, Lussier said De Beers was looking for a limited number of jewelers who shared the brand’s vision.