Mouawad Launches Online Jewelry Authenticity Certification

Mouawad's L’Incomparable Necklace

(IDEX Online News) – Luxury jewelry company Mouawad has launched an online authentication service. The Mouawad Certificate of Authenticity (COA) allows owners of Mouawad jewelry with a COA to check the origin and full details of their item.

To access the new service, users enter the item's reference number – available on their receipt or, in some cases, on the piece itself. Once it is accessed, the COA immediately appears. Certification details are accompanied by a picture and description of the item, details of the collection the piece comes from, as well as authentication of the gemstones and precious materials used – for example, the type of stone, metals and carat weights.

"Since taking the helm at Mouawad, we have been committed to developing and harnessing leading industry technologies that benefit our clientele," said Pascal Mouawad, Guardian of the Mouawad retail division. "The Mouawad Certificate of Authenticity allows our patrons to verify any pieces they own with just one click, giving them the reassurance and guarantee that they are indeed handcrafted by Mouawad .”

Mouawad operates 16 retail outlets throughout the world. The company is currently expanding its presence in the Gulf region with new generation boutiques recently opened in Kuwait City, Doha and Muscat.