Rio Tinto Launches Nazraana Collection
September 11, 13
(IDEX Online News) – Indian actress Yaami Gautam, brand ambassador for Rio Tinto’s Nazraana diamond jewelry brand in India, unveiled the latest jewelry collection in Kolkata.
Nazraana, which takes its reference from royal gift giving rituals of past eras, was launched in 2012 and includes collections of diamond jewelry gifts for special occasions.
The latest collection was previewed in Kolkata to customers and media at an event in association with leading jewelers from Bengal and Assam.
Gautam unveiled three concepts – Day Dreams, Jewels of Dusk, Indulgence.
The launch event will be followed by a Nazraana promotion during the forthcoming Durga Puja festival, with leading jewelers from Bengal and Assam taking part in the promotion starting September 14 in the lead up to the Puja festival.