Pandora Takes to the Seas for Week-Long Brand Cruise

(IDEX Online News) – Bead behemoth Pandora is known to have devoted fans, but some are so devoted that they are willing to spend a week sailing the high seas on a Pandora-themed cruise. This year marked the third time that the company has run the “Pandora’s Jewelry Unforgettable Cruise.”

The week-long trip included meet and greet opportunities for Pandora team members and fans; an exclusive sneak peek of the new season's collection; styling workshops with Canadian-based brand spokesperson Janette Ewen and store visits in Jamaica and Mexico.

Pandora describes the trip as “another way for consumers to create those special moments with their family members and/or friends, while engaging with the brand.”

A couple of consumers approached us in the past with this great idea of a Pandora-themed cruise, and we wanted to make it a reality," said Keshia Holland, director, Public Relations and Online Marketing, Pandora, Americas. "The brand encourages women to share their stories, and the cruise has been the perfect way to bring the sharing element of Pandora to life – and we get the unique opportunity to interact with the loyal fans that we've met on Facebook and Twitter."

To further the reach of the branding message behind the cruse, YouTube fashion and beauty gurus Meghan Rienks and Claudia Sulewski were invited to sale to learn more about Pandora and to capture and share their experience via social media.

To differentiate the cruising customers from other Pandora devotees, the company gifted an exclusive, two-tone charm to cruise-goers, making this limited edition piece ultra-desirable.

Pandora jewelry is sold in over 80 countries on six continents in more than 10,300 locations, including approximately 1,100 Pandora-branded concept stores.