Pandora to Sell National Football League Charms

(IDEX Online) – Pandora Jewelry and the National Football League (NFL) are teaming up to introduce a collection of Pandora charms to represent each of the League's 32 teams.

The collection will be available in Pandora retailers in the United States from May 1, and also will be available for purchase online on the NFL's website and in certain stadium shops.

Engraved NFL team logos will be featured on Pandora's sterling silver and 14K gold, Football Helmet Charm ($160) and a sterling silver dangle ($65). 

"Women sports enthusiasts are just as passionate about their favorite teams as men, and, we're thrilled to offer NFL themed charms for our consumers," said Beth Moeri, Senior Vice President, Merchandising, Pandora Americas.

"Our brand is all about giving women the opportunity to create their own jewelry look with the hundreds of charms available. We're excited to offer a way for our women to celebrate their favorite teams in style, all year round."