Pure Grown Diamonds Launching Pink Diamonds

The stones range in color from fancy to fancy deep, the firm said in a statement. 

The firm is also launching its Pure Champagne jewelry collection, featuring champagne diamonds up to one carat.

Following its recent rebranding, the company has created a new web site which features the 360º View function available for viewing many of its diamonds. Customers are able to view diamonds with complete rotation control.

Based in New York, the company was formerly known as Gemesis Inc. and manufactures Type lla gem-quality grown diamonds and grown diamond jewelry in white and fancy colors.