SRK Holds ‘Cyber Monday’ Sale

(IDEX Online News) – Diamond manufacturer Shree Ramkrishna Exports Pvt. Ltd (SRK) this year held its first ever “Cyber Monday” sale. The Indian company said its e-commerce platform experienced a three-fold increase in traffic during the 36-hour sale.

The company, which began selling diamonds online in 2008, says its online business is growing a rate of more than 60 percent year-over-year.

“Today with customers’ support and trust, our online business activity is growing exponentially,” said managing director Rahul Dholakia.

SRK recently launched a new version of its iPad application, which allows users to fully experience its website. The company is also in the process of updating its apps for both iPhone and Android mobiles.