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HOF Appoints Global Chief Revenue Officer

April 13, 16 by David Brummer

(IDEX Online New) – Hearts On Fire has announced the appointment of luxury industry veteran Stephane Barraque as its new global chief revenue officer. He is the first to step into a newly created role, designed to lead all commercial activities for the company globally, and support the development of the brand’s wholesale, retail, e-commerce and joint venture channels.

 

Barraque has previously spent 17 years working for Richemont luxury brands, including marketing for Cartier watches and then international development with Baume & Mercier. In 2008, he joined the LVMH Group to become president of Dior Timepieces for the Americas. He was also joined the Fossil Group in 2014 as senior vice president to develop the luxury division, while also managing Burberry, Michele and Zodiac watches globally.

 

“We are so excited to welcome Stephane to our family at Hearts On Fire,” said Hearts On Fire president Caryl Capeci. “ With the strong support of our parent company, Chow Tai Fook (CTF) [which took over HOF in 2014],  HOF is now poised for the next stage of its global development and Stephane’s deep knowledge of the luxury industry, and passion for building successful brands will be invaluable to that growth. We look forward to the expertise and leadership he will bring to Hearts On Fire and our retail partners for our next generation of growth.”

 

“The unique value proposition of Hearts On Fire, combined with the support of Chow Tai Fook, creates a very strong opportunity to compete and win in a market that is rapidly evolving towards Omni channel, a new definition of luxury and global branding,” said Barraque.

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