World Diamond Mark Launches Retailer Opinion Poll

(IDEX Online News) – The World Diamond Mark (WDM) announced it has introduced a retailer opinion poll to determine which services jewelry retailers require most in their stores to advance generic diamond promotion.

The poll asks retailers to rank the type of services they wish to access in the field of promotion, education, business services and industry coordination. It is available online and was printed in the seventh issue of the World Diamond Magazine – and will be re-printed in the July edition of the magazine too.

"The WDM's brief is to assist retail jewellers in rekindling consumer desire and confidence in diamonds and diamond jewellery,” said WDM chairman Alex Popov.

"We have therefore composed detailed poll to query jewellers and ask them to rank the services they need most in order to achieve this. While we feel that we have a rather good grasp of what retail jewellers need, there is nothing like getting direct and up -to-date input from the business community we are committed to serve.”