Forevermark Partners with Devotion Diamonds to Create New Bridal Jewelry Brand

(IDEX Online News) – Vermont-based disruptive luxury diamond brand Devotion, has partnered with De Beers jewelry brand Forevermark to introduce a new brand of exclusive bridal and fashion jewelry, Devotion with Forevermark.

Devotion creates limited edition and serialized engagement rings, and the new joint brand will feature a cut to a patented faceting structure by Forevermark diamantaires. The diamond brand is targeted to attract Millennial customers.

“We are proud to be partnering with Forevermark on such an ambitious program,” said Devotion Diamonds president and CEO Perry B. Sporn. “Jewelers need to have an authentic luxury story to tell unlike any existing products within today’s market; Devotion with Forevermark is positioned to change the conversation around diamonds for the Millennial – presenting them with a true American Luxury brand focused on tier one quality, responsible sourcing and a fully branded piece – from its melee, to the metal, and the center stone.”

“Each piece of jewelry in the collection is unique and utilizes only Forevermark diamonds, which gives consumers the reassurance that their diamond is responsible sourced from mines that uphold the highest business, social and environmental standards,” said Forevermark US president Charles Stanley.