Actor/Director Nick Cannon Interviews Couples in New DPA Movie

(IDEX Online) – The Diamond Producers Association (DPA), alongside actor and producer Nick Cannon, have partnered to ask the question 'What makes finding the real thing so rare among couples in contemporary culture' in a short docu-film that explores how and when couples realize their connection has become a commitment.

The film was released today and is the latest iteration of the DPA’s innovative new communications platform: 'Real is Rare. Real is a Diamond.'

“In ‘Why Real is Rare,’ we share stories about the standout moments of couples that shaped their relationships, the challenges they’ve faced, and their unique take on why their commitment is the real deal,” said Cannon, who interviewed six real-life couples for the film. “Everyone loves in a different way, but they were all searching for something more genuine, and they found it in each other.”

The docu-short debuts digitally on the “Real is a Diamond” YouTube channel. It is the latest element of the DPA’s integrated campaign, which is a bold and emotional departure from traditional diamond marketing that invites consumers to take a fresh look at diamonds as an ideal symbol of authentic, meaningful connection and commitment, the DPA said in a statement. “Real is Rare. Real is a Diamond” is the diamond industry’s first category campaign in almost a decade.

“This campaign explores the delta between being connected and having a connection," said Deborah Marquardt, Chief Marketing Officer of the DPA. "It’s common today to have hundreds, if not thousands, of connections. People are ‘connected’ online 24/7 but the ability to find someone special and have a genuine emotional, physical and spiritual connection with them feels more rare than ever before. The moments when couples realize ‘this is it’ are as precious and individual as a diamond itself.”