Chow Tai Fook Opens First Store in United States

(IDEX Online) – Hong Kong-based jewelry retailing giant Chow Tai Fook has opened its first store in the US, inside the Macy’s department store in Flushing, New York.

The outlet, which covers around 500 square feet, was opened on November 12, and will sell the firm's branded products, including gem-set jewelry, gold products and platinum pieces. 

"In particular, the 24-karat gold jewelry products, designed and distributed by Chow Tai Fook, add unprecedented and unique product offerings at Macy's Flushing store," the jeweler said in a statement.

The move appears to be the first step in an overseas expansion program, prompted by declining sales in its key markets in the Far East.

Chow Tai Fook has more than 2,000 sales outlets in Mainland China, in excess of 100 altogether in Hong Kong and Macau, and close to 20 in other countries in the Pacific region, such as Taiwan, Malaysia and Korea.

The new store announcement comes shortly after jewelry rival Luk Fook said it is opening a second location in America, also in Flushing, following the opening of its first shop in Manhattan.

Luk Fook's new shop is located in New World Mall, one of the largest indoor Asian malls in the northeastern region of the United States, and a popular shopping and entertainment center for Chinese-Americans in Flushing and Queens.