Blue Nile Plans To Open Its Sixth Webroom, To Cater To Boston Metro Area
July 24, 17
(IDEX Online) – Online jeweler Blue Nile plans to open its sixth so-called Webroom in the Mall at Rockingham Park in Salem, New Hampshire this coming fall aimed at serving the Boston metropolitan area.
Its Webrooms are essentially display locations with a retail setting so that consumers can see hundreds of goods available for sale which can then be ordered on a PC, by smartphone or via a tablet.
The purchase can also be made online using in-store tablets and with the help of non-commissioned consultants.
Its other Webroom are located in Portland, Oregon; Long Island, New York; White Plains, New York; Fairfax County, Virginia; and Bellevue Square in Bellevue, Washington.
“The Webroom experience will offer people in the Boston metro area a new way to shop for the symbols of life’s celebrations, including diamonds, engagement rings, and fine jewelry,” said CEO Jason Goldberger. “Now, customers can see, touch, and feel our engagement rings while taking advantage of Blue Nile’s superior online selection and prices.”