Decent Levels Of Foot Traffic Seen At Opening of India Int'l Jewellery Show
July 27, 17
(IDEX Online) – The India International Jewellery Show opened on Thursday in Mumbai, with reasonably strong foot traffic.
Traders said it was too early to provide any input regarding the strength of demand for goods, but had reasonably strong expectations.
“We are expecting the show to be strong for us and we have the complete range of goods to cater for all demand,” said Kiran Gems’ Deputy Sales Manager Bhavin Rawal.
Meanwhile, at the opening ceremony for the show, Diamond Producers Association (DPA) Chief Executive Jean-Marc Lieberherr spoke about the body’s plans to spend $5 million on a generic promotion campaign for diamonds in India. The campaign will be tailored to meet the specific demands of the Indian market.
Looking ahead to next year, the DPA will be launching a campaign for the Chinese market in April 2018.
The DPA announced in May that its budget for 2017 was to be more than quadrupled to $57 million which will enable it to boost promotional campaigns worldwide.
In a further boost to its budget, Gem & Jewellery Export Promotion Council (GJEPC) Chairman Praveenshankar Pandya said that India would be providing a further $2 million to the DPA’s promotional campaigns, and added that $100 million a year was needed in a bid to compensate for the decade in which the industry did not advertise after de Beers dropped its global promotional campaigns.