Fashion designer Stella McCartney calls on consumers to protect the planet

Fashion designer Stella McCartney is calling on consumers to protect the planet with her fall 2019 campaign, the Women's Wear Daily (WWD) website reported. "It's as much of a fashion statement as it is a political one with individuals such as Amber Valletta, members of the climate activist group Extinction Rebellion and primatologist and chimpanzee expert Jane Goodall taking part."

"The campaign, which began on July 23, is supported by a social media initiative. A video series, "How to Save the World," features across the brand's accounts as a means to share information on the climate crisis. WWM

McCartney's label has long been rooted in sustainability since its launch in 2001. More than 60 percent of her collections are made from sustainable materials. She will continue to push that sustainability message as her company joins the LVMH stable and she becomes a special advisor to LVMH chairman and chief executive officer Bernard Arnault," WWD reported.

Note: The cover story of the August edition of IDEX Magazine will address the issue of sustainability, and more precisely, the topic of "circularity." Keep an eye out for it in the second week of August.